A Twitter audit thoroughly evaluates how well your account is performing. It assists in recognizing areas to enhance and refine your Twitter approach. It is important to establish your goals: What is your desired outcome for your Twitter account? Are you looking for more engagement, wider reach, or an increase in followers? Identify the indicators that will assist in gauging success, like the number of likes, retweets, replies, and click-through rates. Evaluate your tweets for their quality in terms of relevance, engagement, and visual attractiveness.
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