
Link fixing is the process for finding and repairing stale or sleeper links on a page. Links will become stale after some time because URLs change, pages disappear, or external site issues make them out-of-date and cause detrimental effects upon user experience and on search engine ranking. Link fixing is the work of verifying such links and substituting them with active links pointing to working targets or removing them. It is an essential function of site maintenance to enable simple navigation, enhance site trustworthiness, and enable maximum search engine usability. Link fixing done on regular intervals makes a site more useable as well as makes overall SEO health of a site better.
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